Putting Patients First: Designing an Empathic Health Management App for Better Healthcare Experience
This project aims to address the challenges faced by patients in accessing and managing their healthcare information in Australia. Through a user-centred design approach, an empathic health management app will be developed to improve the healthcare experience for patients. The app will prioritise patient needs and preferences and provide convenient access to medical information, symptom tracking, and communication with healthcare providers. Ultimately, this project seeks to empower patients to take a more active role in their healthcare journey and improve health outcomes.
1. Research
Purpose of the research:
To validate the need for a new health app that allows patients to store and manage their medical records and personal health information, and share it with healthcare providers in a secure and convenient manner. The research aims to understand the current pain points and unmet needs of patients with regard to managing their health information, and to identify the key features and functionalities that they would like to see in a new health app.
Target market:
Age range: 25-45, 45-65
Gender: Female and Male
Income: <$50,000, $50,000 - $85,000, >$85,000
Product or service description:
The app would use AI algorithms to analyse and interpret medical test results. It would then give patients a clear, easy-to-understand summary of their health status and any relevant recommendations. The app would also allow patients to store and access their health records, including past diagnoses, treatments, and test results, in one central location.
Key features:
AI-powered medical interpretation ( easy to understand and free of medical jargon, relevant recommendations and suggestions for next steps)
Personalised health records
Integration with healthcare providers
Ongoing health tracking
Research goals:
User: to understand the needs and pain points of the target markets, and to validate the assumption that there is a demand for a personal health management app. To help identify specific segments within the target market, based on factors such as age, health status, and health habits.
Product: to evaluate the concept of the app and gather feedback on its potential features and functionalities. To measure the level of interest and demand for the app, and to identify any barriers or obstacles that might prevent people from using it.
Competitor: To gather information about existing products and competitors, and to identify ways this product concept could differentiate itself and offer unique value to its users.
Significance of the research:
It provides valuable insights into the target market's needs, habits, and behaviours. This information can be used to validate the product idea, design and develop a product that meets the needs of the target market, differentiate the app from its competitors, improve customer satisfaction, and increase the chances of business success. Research helps to inform decisions about product development, positioning, and marketing, which can ultimately contribute to the success of the app in the market.
Method
Activity: Secondary Research
Objective: to gather relevant data and information about the market, target audience, and competition to inform the development of the personal health management app.
Summary:
Hotdoc is a competitor that provides an easy-to-use digital check-in form, but lacks the ability for patients to share their medical history, manage previous diagnoses or appointments, or view test results within the app.
Healthdirect is a government-funded service that offers a variety of tools, including a symptom checker, 24/7 helpline, and service finder. However, it has limited symptom options and a design that can be difficult to use.
Ada Health is an AI-powered symptom checker app available in multiple languages, which allows users to store multiple profiles and track symptoms. However, it does not currently offer telehealth or integration with fitness trackers or other health data sources.
Nabla - Digital Care is a digital care platform that offers video consultations, secure messaging, and the ability to categorize and extract medical information. It is HIPAA and GDPR compliant and has a usage-based pricing model.
Based on the competitor analysis, the product concept could differentiate itself by offering a comprehensive and user-friendly platform that integrates all the features offered by competitors, including digital check-in, symptom checker, telehealth, secure messaging, and the ability to store and manage medical history, test results, and fitness data. Additionally, the product could differentiate itself by offering personalized health recommendations based on user data, a rewards system to encourage healthy behaviours, and a community feature for users to connect and support each other. The product could also prioritize user privacy and data security, offering HIPAA and GDPR compliance and transparent data policies.
Activity: Survey
The objective of the survey is to gather information about the target market's needs and pain points related to managing their health information
The objective of the survey is to gather information about the target market's needs and pain points related to managing their health information
Participants: 66
Timeline: 2 weeks
Survey Link: https://app.useberry.com/t/JZsTkNf8z7vn/
Data Analysis and Results
More to come...
